Atlantic Lift Systems specializes in implementing a custom designed, material handling solution for our clients with the purpose to increase the overall profitability, productivity and safety of the organization. We are committed to building an organization that has one simple goal: to allow our clients to focus on what they do best. Atlantic Lift Systems focuses on delivering individual solutions through a broad based offering of products and services.

Equipment Rental Employment

Atlantic Lift Systems has been a family owned business since 1988, though our roots in the material handling industry extend back to 1965. We have learned over time, each client requires a specific set of solutions based on multiple factors: industry standards, their specific operation and the goals the organization has set at any specific time. Over the years equipment rental offering have grown to include forklifts, aerial equipment, personal manlifts, general construction equipment, industrial cleaning equipment, burden carriers, racking, industrial batteries & chargers, industrial lighting, dock levelers and doors, high volume fans, automated guided vehicles and many other products designed to meet our clients needs. All of these products are supported by our factory trained technicians and our surrounding dealer network.

Our primary areas of service include Richmond and surrounding areas, Courtland, Eastern Shore, Elizabeth City (South Mills & Outer Banks), Franklin, Hampton, Newport News, Norfolk, Portsmouth, Smithfield, Suffolk, Surry, Virginia Beach, Chesapeake, Williamsburg, Windsor and surrounding cities. We also service the Virginia International Terminals, Inc. (VIT), NAVFAC and DOD. Atlantic Lift Systems is a certified Small, Women and Minority-Owned business (SWAM) as well as a member of the Associated General Contractors of Virginia (AGCVA), American Rental Association (ARA), Associated Builders and Contractors (ABC) & the Material Handling Equipment Distributors Association (MHEDA).

Atlantic Lift Systems is committed to environmental excellence; promoting the highest environmental standards in our associates and the industry; utilizing the best environmental practices in the products we use and the services we provide while contributing to sustainable community development. If you would like to find out more of what we are doing please give us a call. We will be glad to show you our facilities and to demonstrate how we are trying to do our fair share today for a better place tomorrow.


To help grow and build our communities through reliable rental equipment.


To be the largest independent rental company in the South.

Guiding Principles

Client Obsessed

Leaders work from the clients view backwards to develop solutions.

Outdo Yourself

Leaders focus inwardly on improving oneself every day. Focusing outwardly leads to chasing the competition.

Think Long-Term

When in doubt choose the best solution for the long-term health of the company


Leaders are eager to learn, they ask questions and seek to find understanding.

Work Till Completion

Leaders carry all tasks, goals to completion. Leaders are Persistent.

Solve Problems

Leaders take time to learn new concepts. They lack excuses to their roadblocks, but rather find work arounds.

Confront the Issues Early

Leaders don’t wait till a problem gets out of control, they resolve the problem at infancy.


Leaders accomplish more with less. Constraints give birth to creativity. Expenses without purpose leaves little for rewards.


In the darkness, Leaders see the light at the end of the tunnel.

Our History


JW Buress acquires Clark Lift of VA


Paulus Haynsworth joins Clark Lift of VA


Paulus Haynsworth is appointed President to Clark Lift of VA


Paulus Haynsworth buys Clark Lift of VA


Clark Lift of VA changes its name to Atlantic Lift Systems, Inc.


Allan Haynsworth joins Atlantic Lift Systems


Paulus Haynsworth Retires and turns over the business to Allan. Later that year, Atlantic Lift Moves to 3501 Progress Road, Norfolk VA


Atlantic Lift System buys Diamond Goodson and expands to Richmond location


We're Hiring! Offering Competitive Benefits
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